The Abandoned-Cart Recovery Playbook
Win back lost checkouts with a proven 3-email (and SMS) sequence you can ship today.
E-commercePDF · 13 pages· v1.0
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Win back lost checkouts with a proven 3-email (and SMS) sequence you can ship today.
E-commercePDF · 13 pages· v1.0
4.2Roughly seven in ten online carts are abandoned. This playbook helps you recover a meaningful share of them with a structured email and SMS sequence, the right timing, and copy that's already written for you to adapt. You get the full anatomy of a recovery sequence: when to send, what each message should say, when to add an incentive (and when not to), and how to layer SMS without annoying people. The guide includes three ready-to-edit email templates and two SMS templates, each with subject lines, body copy, and a clear single call to action. Beyond the templates, it explains the why: the psychology of cart abandonment, the difference between abandoned-cart and abandoned-checkout flows, why your first message should usually carry no discount, and the compliance basics for SMS and email (consent, unsubscribe, sending windows) so you stay on the right side of the rules. This is for Shopify, WooCommerce, and other store owners using Klaviyo, Shopify Email, Mailchimp, or any ESP that supports automations. The tactics are platform-agnostic; the setup notes mention where settings live. Outcome: a live recovery automation that runs 24/7 and reclaims revenue you already earned but didn't capture — typically the highest-ROI automation a store can run.
Any store and ESP that supports automated flows triggered by checkout activity — Shopify, WooCommerce, BigCommerce, with Klaviyo, Shopify Email, Mailchimp, Omnisend, and similar. The copy and timing are platform-neutral.
No, and the guide explains why. The first message should usually be a friendly reminder with no discount so you don't train customers to abandon carts to get a coupon. Discounts come later, if at all.
Only with explicit consent and a working opt-out. The compliance checklist covers the basics for email and SMS, including sending windows and required unsubscribe language. It is not legal advice; verify rules for your region.
It varies by store and traffic quality. A well-built sequence commonly recovers a single-digit-to-low-double-digit percentage of abandoned carts. The guide focuses on building the highest-leverage version, not on guaranteeing a number.
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