A complete multi-touch follow-up cadence that turns ignored first emails into booked replies.
Email & OutreachPDF · 6 pages· v1.0
4.2Most deals are won in the follow-up, but most senders quit after one or two touches. This playbook gives you a complete 7-touch sequence with exact timing, channel mix, and copy for every step, so you never have to wonder what to send next or whether you are being annoying. It is built for SDRs, founders, and anyone running outbound who gets opens but not enough replies. The core insight: each follow-up must add a new reason to respond, not just repeat the last one. Bumping a thread teaches the reader to ignore you. Adding value teaches them to expect something worth opening. You get the full cadence over 14 business days, copy for all seven touches (each with a distinct angle: value-add, case study, different stakeholder, short check-in, and a clean breakup), guidance on when to switch from email to LinkedIn or phone, and rules for spacing that keep you persistent without becoming a pest. The outcome is a follow-up engine you can drop into any sequencer or run by hand. You will recover replies you would otherwise have lost, know exactly when to stop, and protect your sender reputation while doing it. Includes a one-page cadence cheat sheet you can pin next to your screen.
Not when each touch adds value and is spaced properly over two weeks. The breakup touch gives the reader an easy exit. Persistence with relevance is professional; repetition without it is spam.
Yes. The cadence includes a manual-send calendar. Sequencers automate it, but you can run the whole thing from your inbox with reminders.
A well-personalized 7-touch sequence typically lifts total reply rate 2-3x over a single email, with most replies arriving on touches 2 through 5, not the first.
After the breakup email (touch 7). If they do not respond to a clean, easy-exit close, move them to a long-term nurture list and revisit next quarter.
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