Recover lost subscription revenue automatically by emailing customers the moment a Stripe payment fails, with smart retry timing.
No-Code & AutomationPDF · 7 pages· v1.0
4.6Failed card payments are one of the biggest sources of silent churn for any subscription business. Cards expire, banks decline, balances run low - and unless someone tells the customer, they just disappear. This guide builds an automated dunning flow in Make.com that listens for Stripe's failed-payment events and reaches out to customers with a friendly, escalating series of emails containing a link to update their card. It's written for SaaS founders and operators running subscriptions on Stripe Billing who want to recover revenue without building a billing team. No deep coding is required, though you'll work with Stripe webhook events and Make's modules. You'll need a Stripe account with subscriptions and a Make account. The guide covers the parts that actually move the needle: identifying the right Stripe events (invoice.payment_failed and related), generating a secure Stripe Customer Portal or hosted-invoice link so customers can fix their card in one click, spacing reminders sensibly so you nudge without nagging, and stopping the sequence the instant payment succeeds so nobody gets a 'please pay' email after they've already paid. After completing it you'll have an always-on recovery system that quietly wins back revenue that would otherwise churn - typically the highest-ROI automation a subscription business can build.
Yes - Stripe Smart Retries reattempt the charge. But Stripe's built-in emails are limited and generic. This flow adds your branded, well-timed outreach with a one-click fix link, which materially improves recovery. The guide shows how to coordinate with Smart Retries so you don't over-message.
You send them a link to the Stripe Customer Portal or the hosted invoice page, where they update their payment method securely on Stripe's own pages. You never handle card data yourself.
No, if you follow the stop logic. The flow listens for invoice.payment_succeeded and cancels any pending reminders for that customer. The guide details this guard explicitly.
Yes. All card entry happens on Stripe-hosted pages via the links you send. Your automation only handles event metadata and email, never raw card numbers.
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