Product Pricing Calculator (Build the Spreadsheet)
Price products and services for real profit instead of guessing.
Finance & SpreadsheetsPDF · 7 pages· v1.0
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Price products and services for real profit instead of guessing.
Finance & SpreadsheetsPDF · 7 pages· v1.0
4.9A guide to building a pricing calculator in a spreadsheet that accounts for the costs most people forget, so your prices actually leave you with profit. Many small sellers price by copying a competitor or adding a round number to their cost, then wonder why they are busy but broke. This guide fixes that by walking you through true cost, margin versus markup, breakeven, and a repeatable pricing formula you control. It is for makers, e-commerce sellers, service providers and freelancers who set their own prices. You will learn the critical difference between markup and margin (the source of countless pricing mistakes), how to load in overhead and fees so they are not silently eating your profit, how to calculate the units you must sell to break even, and how to model a price change before you make it. The guide builds a calculator with input cells for direct cost, overhead allocation, transaction and platform fees, and your target margin, then outputs a recommended price and the profit per unit. There is a dedicated section on the psychology and pitfalls of discounting, because a 20% discount often wipes out far more than 20% of your profit. The outcome is prices set with intention and a tool you can rerun for every new product. You own the file outright.
Markup is profit as a percentage of cost; margin is profit as a percentage of price. A 50% markup is only a 33% margin. The guide explains this with formulas because confusing them is the most common cause of underpricing.
Yes. There is a dedicated input row for platform commission and payment-processing fees, with formulas that build them into the price so they do not erode your margin.
Yes. For services your 'direct cost' is mainly your time valued at an hourly rate plus any materials. The guide shows how to adapt the inputs.
It tells you the price that hits your target margin after all real costs. What the market will bear is a separate question the guide helps you reason about, but the calculator guarantees you never price below profitability by accident.
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