The Social Media Posting SOP
A documented, repeatable publishing workflow so nothing ships sloppy or late.
Social MediaPDF · 12 pages· v1.0
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A documented, repeatable publishing workflow so nothing ships sloppy or late.
Social MediaPDF · 12 pages· v1.0
4.4When publishing lives only in your head, things slip: typos go out, the wrong aspect ratio gets uploaded, captions miss the CTA, and posting becomes a stressful daily improvisation. A Standard Operating Procedure (SOP) turns posting into a checklist anyone on your team can follow identically every time. This SOP documents the full publishing pipeline: idea intake, drafting, asset prep, review, scheduling, publishing, and post-publish engagement. It includes platform-specific specs (aspect ratios, caption limits, hashtag norms) and a pre-publish QA checklist that catches the embarrassing mistakes before they go live. This is for small teams, agencies, virtual assistants, and solo operators who want to delegate or systematize their social media without quality dropping. If you've ever wanted to hand posting to someone else without re-explaining everything, this is the document you give them. The outcome: a written process you can adopt today, adapt to your brand, and hand to a teammate. Posting becomes calm and consistent, errors drop, and you stop being the single point of failure for your own content.
Yes. It is written as a template SOP. Swap in your brand voice rules, approval steps, and tools where indicated.
No. The SOP is tool-agnostic and works whether you publish natively or use a scheduler like Buffer, Later, or Hootsuite.
That is exactly what it's designed for. The steps and QA checklist are explicit enough to delegate.
The specs reflect standard supported formats as of the content update date. Always confirm against each platform's current upload screen, as limits occasionally change.
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